New England Alt-Rap Artist Snøw Shares ‘Demons Can’t Find Love’ Mixtape
March 31, 2023 BY Jason Currell
Today, sad-rapper, producer, instrumentalist and songwriter Snøw shares his next mixtape Demons Can’t Find Love, his first project with Nettwerk. The tape combines five previously released singles with two new cuts: “Pero Ya Pasó” and “A Ballad of Disregarded Prayers.”
Demons Can’t Find Love represents a new chapter in the Salem, MA-based artist’s music-making process. The tape sees him make his debut as a producer, and “Pero Ya Pasó” is the first song he’s written completely in Spanish.
“This is me finally coming out as a producer,” Snøw affirms of the mixtape. “In the past, I played guitar or piano, but I was always collaborating with another producer. I knew if I learned how to produce, I didn’t have to wait around. I’m very ambitious, so I decided to do this myself.”
Demons may not be able to find love on this new tape, but the singles from Demons Can’t Find Love have found love from several streaming platforms. “Nothing Left” received adds to Spotify playlists “tear drop” (1.4M likes) and “fuzzy” (27.6K likes), while his latest single “Heart Failure” scored a spot on Amazon Music’s “emo trap” playlist.
Demons Can’t Find Love also arrives on the heels of Snøw’s performance at SXSW, presented by The Line of Best Fit, where he took the stage alongside the likes of Been Stellar, Enumclaw and Jaguar Jonze.
Demons Can’t Find Love is available at digital retailers here: https://snow.ffm.to/demonscantfindlove
Demons Can’t Find Love Tracklist
03. Nothing Left
04. Final Act
05. A Ballad of Disregarded Prayers
06. Heart Failure
07. Pero Ya Paso
Conjuring his own sonic alchemy, rapper, singer, multi-instrumentalist, and producer Snøw has quietly materialized out of the sleepy small town of Salem, MA as a platinum-certified phenomenon with streams in the billions and critical acclaim from the likes of Billboard, Idolator, Notion, and more.
“My goal is to dabble in everything,” he states. “I don’t ever just lean towards one specific style. I have a ton of musical inspirations, so I want to pull in as much as possible.”
As a kid, Snøw instantly gravitated towards music. During Sunday service, he would study every element of the church band. In seventh grade, he picked up piano as an elective. His parents eventually bought him a keyboard and guitar, and he wrote music of his own at a prolific pace. He gained initial traction as an artist on YouTube, where he shared popular covers such as Shiloh Dynasty’s “I Miss You” and XXTENTACION’s “Wing Ridden Angel.”
Around the same time, he joined the Lonely Music collective and teamed up with Italian producer Kina to create “Get You To The Moon.” The track initially took over TikTok before tallying north of 1 billion streams and earning a platinum certification from the RIAA. Since the track’s explosion, he’s had several more songs generate tens of millions of Spotify streams, such as “I’m Not Enough and I’m Sorry,” “You Don’t Want Me Anymore,” “Say Goodbye” and “you never meant it” [with Skinny Atlas & cøzybøy].
2022 saw Snøw drop his debut album, I Smoke To Cope, inciting widespread acclaim. Billboard featured “Blaming Me For Us” on its “R&B/Hip-Hop Fresh Picks of the Week” column, proclaiming: “Snøw masterfully captures the blurry line between love and habit, over moody guitar and sharp-hitting percussion.” while Vanyaland noted, “The song spins Snøw’s signature sad boy demeanor into unshaken conviction.” In the album’s wake, he launched his first tour, in support of Powfu.
For as much as Snøw pulls together various vibes, everything revolves around his keen sense of empathy.
“I’m taking negativity and turning it into something positive through creating songs,” he leaves off. “I want you to know you’re not the only one going through shit.”