Swedish pop luminary LOVA Announces New Album ‘Alvilde’ Out March 27th, 2026

Swedish star LOVA, aka Lova Alvilde Sönnerbo, announces her latest album “Alvilde” due for release on Nettwerk March 27th 2026.

The album is the dawn of a whole new chapter for LOVA who has spent time since her previous releases reflecting, ripping up the rulebook and truly honing her style. The result is her boldest, most accomplished and most personal work to date. To mark the occasion she also shares a potent dose of bittersweet pop in the form of “Leave it Beautiful.”

As Lova herself describes, “Leave It Beautiful is about the bittersweet realisation that some things aren’t meant to last forever. Whether it’s love, a partnership, or a chapter of life, there comes a point where holding on does more harm than good. This song is about choosing to walk away—not out of anger, but out of love—so you can preserve the beauty of what once was before it fades into something unrecognizable or ugly.

“For me, this song isn’t about one specific relationship or moment—it’s about a place and time in life that I knew I had outgrown. I think anyone who’s ever felt stuck in something that’s run its course can relate. Sometimes, you find yourself in a space that was once vibrant and full of meaning, but over time, the spark fades. The connection begins to strain, and you come to realize that the most loving thing you can do is let go—before it becomes something it was never meant to be. Before you become someone you don’t want to be.”

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Good things take time. For Lova Alvilde Sönnerbo, aka LOVA, her latest album ‘Alvilde’ is a product of love and nurturing, as she pours her deepest feelings into beautifully crafted pop songs. It is a brand-new chapter in her extraordinary journey, exploring themes of self-discovery, empowerment and acceptance. “This album definitely marks a new phase, both in my life and for my music,” LOVA says. “It represents everything I’ve been wanting to tell the world for a really long time, after a few years of finding my way back to the place I want to be.”

LOVA first caught attention with her debut EP, ‘Scripted Reality’, praised by The Guardian, Idolator and Earmilk. Her breakout single, “You Me and the Silence”, became P3’s most-played Swedish song of the year, earning millions of streams. A P3 Guld nomination for Best New Artist and YouTube Music’s Artist to Watch followed, while her 2021 debut album ‘Grown-ish’ solidified her status with tastemakers like DIY, Atwood Magazine and American Songwriter. Tracks such as “Dance For The Hell of It” and “Jealous of My Friends” placed her among rising stars like Lola Young, Olivia Rodrigo and Gracie Abrams.

Now, with nearly a quarter of a billion streams and tours supporting Noah Kahan, LANY and Lennon Stella, LOVA returns with her most assured work yet. Lead single “Goldfish” reflects on losing control of her career as a teen signed to a major label. “Eventually I felt like it wasn’t really my career, and my music wasn’t within my control anymore,” she recalls. “I wrote ‘Goldfish’ after I realised, I needed to take back my own voice and leave some things behind.” Its breezy guitars and honey-dripped vocals mark the first chapter of an album that journeys from the deep end to a place of peace.

Born into a music-loving family, LOVA found her voice early. “I was a really shy, introverted kid, and I tended to keep myself in the background, but I had a lot on my mind,” she says. Music became her outlet, leading to Lilla Melodifestivalen at age 13, where she wowed judges with her song “Mitt Mod” and went on to represent Sweden at Junior Eurovision. “It was surreal,” she laughs. “But I loved everything about it, because it showed me the importance of music and how much of an impact it can have.”

That pragmatic spirit surfaces on “Hail Mary”, a propulsive track about resilience and risk-taking. “‘Hail Mary’ is me saying well, it’s all or nothing from here on,” she says. “Maybe I will fuck up or things won’t go as planned, but I’ll have fun along the way.” Working with producer Oskar Widén [Dagny, Tove Styrke, Boy in Space], she found a partner who helped bring her vision to life. Naming the album after her great-great grandmother’s family name, she sees “Alvilde” as an alter ego embodying boldness, fearlessness and compassion.

“Going back to our family home in Norway, there’s something about that place that reminds me to breathe,” she says. Rising from insecurities, she now leads with confidence: “There’s a positivity on this album, instead of the old way of apologising for taking up space.” Songs like “It’s Alright” and “Daisies” extend messages of strength, self-love and healing, while “Leave It Beautiful” urges gratitude for good memories. The foot-stomping “Vinegar” and the tender closer “Curtains” capture her evolution. “This whole album is a journey – a road trip I took where I found my way home and also did a lot of growing up,” she says. As she sings: “Just look at how much I’ve grown.”