Digital Marketing Manager

January, 2020

Location: London, UK

Reports to: Sr. Director,  Digital Marketing/Director, Marketing UK

Responsible for: Devising and overseeing the digital campaigns for artists and releases across Nettwerk’s roster.

Position Summary

The Digital Marketing Manager’s role will focus on all digital aspects of an artist and product release – balancing both creative and commercial objectives through the setting and achieving of campaign-specific objectives & KPIs. They will create and execute regularly updated social media plans and be responsible for preparing reports to inform management and label of strategy moving forward.

Working closely with artists, artist management, label colleagues in Marketing, PR, A&R as well as key external partners – i.e. Twitter, Facebook, Instagram, YouTube, Spotify etc in order to gain maximum exposure for artists, build fan bases and deliver on release strategies.

About Nettwerk
Nettwerk is a record label, artist management company, and music publisher headquartered in Vancouver, Canada, with offices in Los Angeles, New York, London, and Hamburg. We’re collaborative and innovative music lovers aiming to create long, sustainable careers for our clients by building deep and personal connections to their fans. We’re looking for inspired, skilled and energetic people to help us deliver on that promise.
We work with over 100 clients across a variety of genres, with the overarching philosophy to only work with artists that create music that we love. 

Main Duties


  • Creating innovative content strategies to maximize existing content, create content and propose original commissions
  • Devising and implementing best in class, audience-led social media strategies, driving fan audience growth and ongoing engagement across platforms using insights, best practices and tapping into content trends
  • Identifying emerging content, tech and social trends and infuse artist campaigns with creative applications of new technology
  • Determining and applying correct tone of voice, content and branding for each artist, using agreed artist vision brief
  • Amplify all elements of wider campaign – marketing, promo, etc. – across artist channels
  • Establishing and overseeing approval processes with management/artist/within the label
  • Analysing campaigns and artist specific data with a range of other platforms/tools to analyse audience-related and performance data, creating meaningful reports that inform the wider label
  • Weekly report creation of assigned artists streaming figures
  • Managing and creating mailers for direct marketing 
  • Creating online paid advertising for the UK/EU markets to maximize organic marketing where appropriate 
  • Uploading artist content across all social networks
  • Understanding specific traits of various UK/EU markets to best fit digital marketing for maximum effectiveness 
  • Creating and maintaining direct relationships with all key existing DSP's and emerging platforms 
  • Copy writing for artist websites/website upkeep 
  • Stay up to date on key trends, pop culture, new social media platform features, and marketing technology to ensure all campaigns are relevant and cutting-edge


  • Abide by the budgets being set by the Product Manager in respect to the promotions activated for Nettwerk artists.
  • Track digital spend for each artist so they can tally with the bigger marketing budget set by the Product Manager.


  • The Digital Manager will be part of a small dynamic team in the London office, working in tandem with Nettwerk’s international teams; it is important they have a positive willingness to dedicate themself to making the team work internally in the UK, and within the larger global Nettwerk team.
  • The Digital Manager will be involved in weekly calls with the North American and European Nettwerk offices, to discuss the progress and roll out of content and artist releases.


Qualified candidates for this position must have:

  • 1-2 years digital promotion experience; 
  • University degree preferred; 
  • Passion for music! 
  • Music industry experience;
  • Experience with Photoshop, HTML, and Adobe Premiere Pro;
  • Portfolio of work required;
  • Strong marketing strategy & development skills; willingness to constantly explore new platforms and opportunities;
  • In depth experience with social media platforms, analytics, steaming and mobile services and apps
  • Experience with email marketing management;
  • Sense of urgency and commitment to meeting deadlines;
  • Strong communication skills, both verbal and written; 
  • Strong interpersonal skills and ability to work with many different departments/personalities; 
  • Thrives in a team environment; 
  • Ability to work well under pressure and multi-task in a fast-paced environment; 
  • Outstanding organizational skills; 
  • Tech-savvy.

Please send cover letter, CV and portfolio to, with the subject line: Digital Marketing Manager Role. We thank all inquiries, however, only shortlisted candidates will be contacted. Nettwerk is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.



Information on Internships at Nettwerk

December, 2019

At Nettwerk Music Group, we aim to find spirited, self-motivated interns who are passionate about music to join our label team! Applicants should be the usual definition of awesome – detail oriented, punctual and friendly! The ideal candidate has the ability to prioritize jobs, research and collect data as needed, can work independently while demonstrating initiative. The intern will work with an eclectic roster of artists and will finish the internship having gained broad experience in the music industry.

Internship opportunities at Nettwerk include Online Marketing, Publicity, Marketing, Sales and Sync departments. The candidate must be enrolled in either a graduate or undergraduate program and be receiving school credit for their internship. All interns are subject to the applicable Nettwerk employee rules, including the Mutual Right to Arbitrate Claims and Confidentiality Agreement. Please apply only if you meet the eligibility requirements and specify which department(s) interests you.

Candidates must submit a resume and cover letter including what you hope to gain out of your internship experience and why you are interested in the music industry.

Subject:(department desired) Spring 2020 Internship

Online Marketing:

Students get real hands-on experience in the expanding social media industry, work with an eclectic roster of artists and help develop their online presence. Candidates in this department should be passionate about music and have an interest in online marketing and social media. Experience with Adobe Photoshop and video editing (iMovie and Adobe Premiere).

Duties include: 

  • Assist in the online presence of our label roster artists using innovative marketing practices, research, music discovery and viral campaigns
  • Use social media platforms to inform fans about touring Nettwerk artists
  • Uncover music discovery sites and build Nettwerk artist presence and following
  • Help create online content using graphic design and video editing skills with the guidance of the Online Marketing team


Internships in the Press / PR department at Nettwerk require students who are passionate about helping artists maximize their exposure through media opportunities.

Duties include: 

  • Maintain press reports for artists and compile daily press clips
  • Search for new blogs, magazines and writers we can add to the database
  • Opportunity to draft press releases and pitches, with the potential of attending press interviews and tapings


The Marketing intern should be prepared to work in a fast-paced team environment and will gain broad experience in various aspects of the music industry, as well as participate in various stages of marketing campaigns for upcoming release. Candidate should have internet and social media proficiency and working knowledge of music platforms including SoundHound, SoundCloud, Shazam and Spotify.

Duties include: 

  • Work with the label team to understand the day-to-day life of a Product Manager
  • Assist our Product Managers in the distribution of marketing & promo materials
  • Learn how to create signage, one-sheet mock ups, B2B marketing tools 
  • Develop the skills to perform analysis of marketing and sales data
  • Prepare periodic project reports for artists on tour 
  • Seek and analyze competitor marketing and sales materials both on & offline 


The Sales department intern will learn about selling and merchandising all forms of music in retail environments, online, digital and physical. You are passionate about music and have interest in streaming, sales and analytics. Ability to organize and sort through marketing material to form documents. Proficiency in Microsoft Office programs.

Duties include:

  • Help track artist profile information, sales and stock
  • Determine compatible playlists and artists
  • Track negotiated sales prices and analyze weekly boosts in sales
  • Help track account sales charts, album and artist reviews
  • Compliance follow up and project maintenance in the retail environment
  • Gather screen shots of promotional placement


Internships in the Sync department require students who are interested in maximizing artists music’s exposure through licensing and synchronization. The ideal candidate has some knowledge of copyright law and has an eye & ear for matching audio with video. Tasks include:

  • Maintain music library for Management & Label clients
  • Research Songwriter/Publisher, copyright clearance info
  • Research film, trailers and commercials
  • Coordinate mailings/digital blasts, update website