YOUR SMITH Announces Her Long-Awaited Album ‘The Rub’ With New Single “Mr. Revival”

Indie-pop artist Your Smith (Caroline Smith) announces her deeply personal and long-awaited new album, The Rub, arriving 9/12 via Nettwerk. Written and recorded with Jake Luppen and Nathan Stocker of Hippo Campus at the iconic Minnesota Pachyderm Studios, the album blends ’70s R&B textures with soft rock ease.

Alongside the announcement comes “Mr. Revival,” a radiant, beat-driven anthem about the power and triumph in self-reinvention. 

Your Smith explains, “It’s a song about rebirth and facing the final boss of yourself, and feels even more apropos now that I’m going through an even bigger revival in my career.”

Nearly four years into a dramatically different chapter—starting a family and returning to college at 32—the Minnesota-bred artist Smith felt called back to songwriting, now with a profoundly altered perspective on identity, creativity, and the ongoing journey of building a meaningful life.

 “A big part of making this record was figuring out how music could coexist with this new life I’d created,” says Smith

WATCH THE OFFICIAL “MR. REVIVAL” VIDEO BELOW

Reflecting on making the video, Smith shares a deeply personal connection to the project: “The music video for ‘Mr Revival’ is truly so epic to me. We shot it at our bar in Stillwater, and I all but begged one of my closest friends on gods green earth to play ‘Mr. Revival’ himself. He has zero acting experience, this man, but somehow I just knew the role was meant for him and he blew us ALL away. He truly is ‘Mr Revival’.” 

“Mr. Revival” joins a slate of recent releases that have signaled Smith’s creative evolution, including  “Change of Heart,” the sun-drenched “Peaches,” the heart-swelling “Hey There’s My Girl,” and recent single “Little Highways.” Each track adds a new layer to the expansive world of The Rub, an album that finds strength not in perfection, but in presence.

With The Rub, Your Smith fully steps into who she is now—a Midwesterner, mother, and working artist—and creates from a place of truth, curiosity, and reclaimed joy. 

“Nothing about it [The Rub] was made for the approval or affirmation of others, and because of that, I created something that’s completely from my heart.”