Vök shares “In The Dark”, Title Track From New Album (Out 3/1)
February 8, 2019 BY Nettwerk
“‘Erase You’ is magnetic, a dance anthem that lulls listeners into a dreamy state” – Ones To Watch
“Defined by shimmering synths…the synth-pop dance anthem is sure to reach chart heights” – Flaunt
“cool electro-disco…with an overarching slick, late-’80s synth-pop feel” – BlackBook
“can make you feel warm and happy…shimmering synths & Margrét Rán’s gentle voice floating on top” – Magnetic Magazine
“Vök prefers a sneaky Maximalism…saxophone, synthesizers, backup vocals, harmonies, strange crashes” – The New York Times
“Led by the supremely talented Margrét Rán…gentle melodic muscle, so much excellent saxophone” – The Line of Best Fit
“the hype around Margrét Rán and co isn’t the result of any high school hangover but in fact completely justified.” – Clash
“Easy-listening songs that have unexpected, plunging depths.” – Consequence of Sound
“I don’t know what’s not to like…shivery, on-the-brink vocals, a sliver of sax…” – Noisey
“Meditative electronic music full of chilly, detached atmospherics” – Stereogum
“In The Dark” follows previous album singles “Erase You,” “Spend The Love”, “Night & Day”, and “Autopilot” collectively across platforms in just the past few weeks. The trio 1 million streams, which have garnered over are on the heels of a string of highly successful live dates, including their U.S. debut with several concerts in select cities promoted by Taste of Iceland and in partnership with WFUV and KEXP, as well as their live performances at this year’s Iceland Airwaves Festival in Reykjavík.
In The Dark is an eleven track collection written and recorded by Margrét Rán and Einar Stef in collaboration with UK producer James Earp (Bipolar Sunshine, Fickle Friends, Lewis Capaldi). The LP sees Vök exploring their pop sound even further than before, creating their most immediate sounding and most accessible album yet. Recorded in Vök’s home studio in Reykjavík and in Notting Hill, London in early 2018, each song on In the Dark has its own definable character or theme, from “Night & Day”’s obsession to “Autopilot”’s crushing disappointment. Vök’s critically acclaimed 2017 debut album Figure, released via Nettwerk (Angus & Julia Stone, Boxed In, The Veils) recently won Album of the Year in the 2018 Icelandic Music Awards and has received praise from the likes of Noisey, The Line of Best Fit, The New York Times, Clash, Stereogum, and more. Prior to that, their debut EP Tension was recorded under local Icelandic label Record Records, followed by their second EP Circles – both of which were met with glowingly positive reviews and key tastemaker support. To date, they’ve garnered over 15 million streams across platforms, have 370,000 monthly listeners on Spotify, and have hit #1 on Hype Machine for their popular single “Breaking Bones”.
