Vök shares “Erase You” Music Video From New Album (Out Today)       

March 1, 2019 BY Nettwerk

Today, indie electronic dream-pop trio Vök shares the video for magnetic single “Erase You,” off their sophomore album In The Dark, also released today via Nettwerk. Frontwoman Margrét Rán explains the song, which is beautifully choreographed in the footage about a relationship that takes a sinister twist: “‘Erase you’ is a song about a person who pushed me off the edge to a point when all I wanted to do was to erase them from my life, the lyrics are a bit naive but really straight forward which was the intention.”

Vök’s album singles “In The Dark,” “Erase You,” “Spend The Love”, “Night & Day” and “Autopilot” have garnered well over 2 million streams collectively across platforms already. The band was the #1 Most Posted Artist on Hype Machine for “Autopilot,” which went to #2 on the Most Popular Now chart there. The trio is on the heels of a string of highly successful live dates, including their U.S. debut with several concerts in select cities promoted by Taste of Iceland and in partnership with WFUV and KEXP, as well as their live performances at this year’s Iceland Airwaves Festival in Reykjavík.

In The Dark is an eleven track collection written and recorded by Margrét Rán and Einar Stef in collaboration with UK producer James Earp (Bipolar Sunshine, Fickle Friends, Lewis Capaldi). The LP sees Vök exploring their pop sound even further than before, creating their most immediate sounding and most accessible album yet. Recorded in Vök’s home studio in Reykjavík and in Notting Hill, London in early 2018, each song on In the Dark has its own definable character or theme, from “Night & Day”’s obsession to “Autopilot”’s crushing disappointment. Vök’s critically acclaimed 2017 debut album Figure, released via Nettwerk (Angus & Julia Stone, Boxed In, The Veils) recently won Album of the Year at the 2018 Icelandic Music Awards and has received praise from the likes of Noisey, The Line of Best Fit, The New York Times, Clash, Stereogum, and more. Prior to that, their debut EP Tension was recorded under local Icelandic label Record Records, followed by their second EP Circles – both of which were met with glowingly positive reviews and key tastemaker support. To date, they’ve garnered over 15 million streams across platforms, have 370,000 monthly listeners on Spotify, and have hit #1 on Hype Machine for their popular single “Breaking Bones”.