Toronto-Based Korean Bedroom Pop Artist PEACH LUFFE Announces New EP ‘Honey’ Out March 8

January 19, 2024 BY Bailey Vigliaturo

Toronto bedroom pop artist Peach Luffe (Peach LOO-FEE) announces his latest EP, Honey, will be released on March 8th.  The record features six dreamy new tracks that are filled with lush soundscapes and introspective lyrics he has become known for. Today, he shares the latest track from the release, “Honeymoon,” which follows singles, “Quite Like You,” and “Say It Back, and is inspired by slow Korean ballads. Visionary Jong Lee notes, “I wanted to try a ballad for myself. Koreans have a love for ballads because it’s what we grew up on. In the song, I was reminiscing about the past with someone that I considered my best friend. Even if we were to be friends today, it would never be the same as it was before.”


Lee is also excited to announce he will join Sarah Kang as a special guest opener at Velvet Underground on January 24th in Toronto. Tickets are on sale now. He is also a confirmed artist for SXSW Festival in March in Austin, TX—details to be announced.

Peach Luffe is the vision of Jong Lee, a classically trained violinist who was born in Seoul, South Korea, raised in Buffalo, New York, and is now based in Toronto. Known for creating daydream-worthy pop, Jong leans on his classical foundation to build lush soundscapes that transport his listeners. The moniker Peach Luffe was inspired by his love of peaches and the manga One Piece’s main character, Luffy.
Peach Luffe began as a project solo in Lee’s bedroom during the pandemic and slowly grew to be a full band, numerous collaborators, and his beloved sidekick, Mango the Cat.  A prolific songwriter, Jong released his first EP, Shimmer, in 2020, his debut album, Everything is Peachy, in 2022, and four other EPs in less than four years.  He has received early support from tastemakers like CBC, Atwood Magazine, and Exclaim! and from influential playlists like Spotify’s IndiePop and Dreampop. Spotify also selected him for a billboard in Toronto’s Dundas Square for Asian Heritage Month in May of 2023. His single, “Shimmer,” has been synced in Korean advertisements and the 2022 film Swearing Jar.

Stay tuned for more to come on Peach Luffe.

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1. Quite Like You
2. Say It Back
3. Honeymoon
4. Honeybee
5. Smile
6. Wonderwing