The Franklin Electric Share New Single “Just Ain’t Mine” From Upcoming EP ‘Never Look Back’
August 21, 2020 BY Nettwerk
Montreal based Quebecois-Indie collective The Franklin Electric share their latest single “Just Ain’t Mine,” from the forthcoming EP titled Never Look Back, out November 20, 2020 via Nettwerk. “This song represents change and not recognizing yourself, the feeling of looking in a mirror and not seeing exactly what you expected,” says the JUNO nominated frontman Jon Matte. The accompanying video premiered yesterday on Salut Bonjour; check it out below.
After a successful 2019/2020 European & Canadian headline tour supporting the release of In Your Head / In Your Heart, Jon Matte headed down to Nashville, Tennessee, to record new songs with Ben Cramer (Old Sea Brigade). As COVID-19 had just started creating shock waves across the world, The Franklin Electric’s studio recordings in Nashville came to a halt, forcing Jon to head back to Canada as international borders were closing down. Recording, production and mixing was finalized remotely between the US & Canada and few songs were able to see the light on the upcoming new EP Never Look Back.
Aside from “Just Ain’t Mine,” the EP features two more original singles: “Spindle,” a song about saying goodbye and letting go of people, places and things you’ve held onto and being wrapped up in the emotion of it all, and EP title track “Never Look Back,” which is about moving forward despite the fear inside us, originating from a scary hike Jon did in Australia’s Blue Mountains where he completely froze and discovered a new fear of heights. Additionally, the EP also features four reimagined versions of songs from In Your Head / In Your Heart. “The idea was to strip certain songs in order to focus mainly on the lyrical content,” says Jon. “I felt super comfortable and happy to be back where I started.”
Since emerging in 2014 with their debut album This Is How I Let You Down, The Franklin Electric have logged nearly 400 shows, canvassing the world alongside everyone from Mumford & Sons and Ben Howard to Edward Sharpe and City and Colour. Along the way, 2017’s Blue Ceilings marked a major milestone. Not only did the record produce favorites such as “I Know The Feeling” and “Someone Just Like You,” but it also led to a nomination at the 2018 JUNO® awards in the category of “Breakthrough Group of the Year.”
Stay tuned for more updates and a Fall tour announced in the coming weeks.