The Franklin Electric Release the Somber New Single in French “C’est Plus Comme Avant”; New Canadian Tour Dates Announced!
November 19, 2021 BY Nettwerk
Fresh off the release of their fourth full-length album, This Time I See It, Montreal based indie collective The Franklin Electric releases the new single “C’est Plus Comme Avant,” the first track in French from the artist and songwriter Jon Matte. In a nod to his Québécois roots, Matte displays the ultimate form of versatility by beautifully weaving the language with nostalgic, melancholy melodies and a modern drum machine backbeat.
“The song started as a soundcheck improv jam somewhere in Europe recorded on my phone,” says front man Jon Matte. “It stayed with me, I could never forget the hook and now, two years later felt like the right time to try something new and felt extremely relevant considering the state of things today. “Je t’aime quand même, mais c’est plus comme avant” the initial lyric that gave way to a somber story of love in a world where nothing feels the same as it was.”
That chorus line roughly translates to, I love you anyway, but it’s not like it used to be. These delicate words of heartbreak sound as if they can only be expressed in Matte’s native tongue, yet they transcend language to evoke feelings of pain and regret.
“C’est Plus Comme Avant” is available now on all digital retailers HERE
The Franklin Electric is a Montreal based JUNO nominated alternative/indie-folk collective, formed by vocalist and front man Jon Matte. Since emerging in 2014 with their debut album This Is How I Let You Down, The Franklin Electric have logged nearly 400 shows, canvassing the world alongside everyone from Mumford & Sons and Ben Howard to Edward Sharpe and City and Colour.
Along the way, 2017’s Blue Ceilings marked a major milestone. Not only did the record produce favorites such as “I Know The Feeling” and “Someone Just Like You,” but it also led to a nomination at the 2018 JUNO® awards in the category of “Breakthrough Group of the Year.”
This year came ‘This Time I See It,’ perhaps the band’s most evocative project yet. “I wanted to make something warm, something honest that hopefully rings true to people’s hearts,” says Jon about the new album. “This project is about change and letting go of old ideas, seeing things with a new perspective. Things are changing and renewing constantly, what you know one day is not the same the next. “This Time I See It” has a real analog feel to it, a bit 70s at times with tape machine and classic pre-amps and mics mixed together with some more modern sounds.”
THE FRANKLIN ELECTRIC IN THE PRESS:
“…a heart-on-sleeve outpouring of sweetly stirring folk rock and alt-folk wonder.” –Atwood Magazine
“…Catchy tunes.. A little something like Damien Rice.” – Le Soleil
“Between pop, folk, electro and rock, each song carries with it an emotional paroxysm supported by a melody and refrain so catchy that it’s impossible to resist.” – ICI Musique
“They sound sweeter but no less reflective.” – Kulturenews
“TFE stay true to nice melancholy without overdoing the sentimentality. Songs like the drum-driven ‘Anything For Love‘ or the sing-along song ‚Who‘ are really catchy.” – Musikblog
THE FRANKLIN ELECTRIC TOUR DATES:
NOV 27, 2021 Ottawa, ON @ First Baptist Church
APR 22, 2022 Oshawa, ON @ Stage 44
APR 23, 2022 St. Catherines, ON @ Warehouse
APR 26, 2022 London, ON @ Rum Runners
APR 28, 2022 Toronto, ON @ Axis Club
APR 29, 2022 Hamilton, ON @ Mills Hardware
MAY 05, 2022 Montréal, QC @ MTELUS