St. South Shares New Video “RED” From Debut Album ‘Get Well Soon,’ Out Now
July 22, 2020 BY Nettwerk
“Perth born creative force St. South is bringing us her debut body of work in the form of a 10 track album ‘Get Well Soon,’ an offering that delves introspectively and accessibly into the artists outlook and provides listeners with a chance to relate, relax and reflect amongst some elegantly layered music.” – Tone Deaf
“Melodic, melancholy, and a tune that melts with each word. Discussing love and loss, St. South garnishes the track with poetic diction and imagery, painting a personal picture for her audience.” – Ladygunn (on “Not Angry Yet”)
“‘Get Well Soon’ is the sound of a genuine talent writing an album that gives voice to what it is to be young, alive and deeply troubled today. There’s big things ahead for Gavranich, mark our words.” – Electronic Sound Mag
“The minimalist electro pop single is filled with heart, simple but emotive lyrics, and a mood that places you beside the singer as she opens up. Her style, from her vocals to the beat, feels totally, beautifully personal.” – The Gate (on “Growing Up”)
“A journey of inner strength, heartache, and self-love, St. South’s stunning ‘RED’ off her debut album ‘Get Well Soon’ is as raw as it is empowering.” – Atwood Magazine
Australian electro soul artist St. South has released her anticipated debut album Get Well Soon, and today she shares a new music video for stand-out track “RED.” St. South says about “RED,” “Sometimes people we love don’t treat us how we hope they will. Sometimes we accept their love due to lack of love for ourselves. ‘RED’ is about realizing this very sentiment and mustering the strength to walk away from someone who doesn’t treat you how you deserve to be treated.” The music video features new style hip-hop dancer Diavion with his interpretation of the track.
As a songwriter, singer, self-taught producer and multi-instrumentalist, St. South has worked tirelessly on the skills required to make the kind of nuanced and soulful electro she’s known for. Get Well Soon unfolds a story of grief, heartbreak and ultimately, self-love.
On the surface, Get Well Soon reads as a break-up album, which as an event provides the backdrop, but isn’t the whole picture. At its core, it’s a self-care album, or as St. South says, “a soundtrack to self empowerment.” This sentiment is poignantly reflected throughout, which lyrically details the rough times but sonically, reassures the listener that it’s all going to be okay. Holding feelings of joy and sorrow around the new album required a certain kind of self-acceptance — the kind that says it’s ok to feel both, and ultimately, that is the message of Get Well Soon.
St. South is the moniker for Australian singer-songwriter-producer-multi-instrumentalist Olivia Gavranich. She self-released her debut EP Nervous Energy in 2016, which garnered millions of streams, as well as TV placements with The Vampire Diaries and The Fosters. She followed that up with 2017’s Inure and is currently working on new music. Without any outside support and no touring history, St. South has already built a steady and dedicated fanbase, with over 23,000 fans across social properties and almost 400,000 monthly listeners at Spotify alone.