Sibling rock-trio Velvet Volume share video for latest single “Pretty In Black”
July 12, 2019 BY Nettwerk
“Punchy, attitude-packed garage rock… in which early ‘00s guitar bands, Riot Grrrl and riffy classic rock collide. Ace bass lines too.” – Classic Rock
“Bursting with attitude and style.” – The Line of Best Fit
Danish sibling-rock-trio Velvet Volume have shared a video for the moody new single “Pretty In Black.”
“The song is about a young woman who for the first time experiences a power as a beautiful woman in a male-dominated world,” the band explained on the song’s themes. “She challenges and investigates, both to survive but also because of curiosity. power-hunger and addiction. A woman that some would call a witch…”
Velvet Volume will re-release their debut studio album Look Look Look! later this year with Nettwerk.
Comprising of three young siblings, (twins, Noa (guitar) and Naomi (bass), alongside their drummer sister Nataja), the band have been creating a ripple across Denmark and beyond in the last few years with their sell-out energetic live gigs and a sound that recalls Veruca Salt, The Donnas and a dash of Sleater-Kinney in the vocal range. Velvet Volume’s debut album Look Look Look! was released back in 2017 to great critical praise in their native Denmark, featuring catchy, riff-tastic, no nonsense rock songs like “Fire,” “Leap into Heaven,” “Runnin’ Wild” and “I Think I Need You.” Nettwerk were quickly won over by their raw talent and recently signed them up for an international deal.
In the last couple of years Velvet Volume have played international festivals and events including Reeperbahn, Eurosonic, London Calling, Paaspop Festival and more. Watch this space for more live dates.
About Velvet Volume:
We need to go back in time to really understand what Velvet Volume – Noa, Naomi and Nataja are all about. They grew up on The Rolling Stones, Jimi Hendrix, David Bowie, Siouxsie & the Banshees and later on, Jack White, George Michael and Haim became huge inspirations for them. In 2013, they wrote to a number of Danish festivals asking them to book their band. At that time, they didn’t really have any songs, and had not played live yet, besides the occasional family-events. But one festival took the plunge, Grimfest in Aarhus. The three musicians showed up with their gear and nothing but a bag full of cables… but something happened when they took the stage. People started gathering around the front of the stage and actually listened. “It felt very natural to us”, says Velvet Volume when looking back on that very first festival show.
Velvet Volume started as a band through sisterhood, mutual interests and the need to start making music. “It was very natural for us to play the rock genre, there’s something in its simplicity and brutality that made it very honest to us” they explained. “There are so many versions of that genre and things you can explore and evolve. It just really worked out for us, only to be a three piece band, limited but still fully in control of everything.”