New England Alt-Rap Artist Snøw Announces Official SXSW Showcase + ‘Demons Can’t Find Love’ EP
February 3, 2023 BY Jason Currell
Sad-rapper, producer, instrumentalist and songwriter Snøw announces his next mixtape Demons Can’t Find Love, out March 31 via Nettwerk. Snøw becomes the third member of the Stay Inside Collective to join the Nettwerk roster, reuniting with longtime friends and collaborators Laeland and Skinny Atlas. The three artists formed the collective remotely back in 2019.
Long known for his contributions to the lofi hip-hop world, Snøw ventures into new genres and makes his debut as a producer on the upcoming tape.
“This is me finally coming out as a producer,” he affirms. “In the past, I played guitar or piano, but I was always collaborating with another producer. I knew if I learned how to produce, I didn’t have to wait around. I’m very ambitious, so I decided to do this myself.”
Today, Snøw shares the second single from the EP, entitled “Wxrds.” Snøw produced, mixed, and mastered “Wxrds” entirely on his own, delivering honest and hard-hitting rhymes in between shuddering icy piano chords.
“I wrote [Wxrds] on the fifth anniversary of my friend’s passing,” reveals Snøw. “I was playing piano and trying to make a song from the perspective of being the one who passed before accomplishing the things I want to. I was feeling super down and just wanted to write about it.”
Snøw also shares today that he has been accepted as a SXSW 2023 Official Artist. He makes his return to Austin after selling out Antone’s Nightclub in support of Powfu on his first US tour last June. Fans can catch Snøw live at Swan Dive Patio on Friday, March 17 at 9 p.m..
“Wxrds” is available at digital retailers here: https://snow.ffm.to/wxrds
Conjuring his own sonic alchemy, rapper, singer, multi-instrumentalist, and producer Snøw has quietly materialized out of the sleepy small town of Salem, MA as a platinum-certified phenomenon with streams in the billions and critical acclaim from the likes of Billboard, Idolator, Notion, and more.
“My goal is to dabble in everything,” he states. “I don’t ever just lean towards one specific style. I have a ton of musical inspirations, so I want to pull in as much as possible.”
As a kid, Snøw instantly gravitated towards music. During Sunday service, he would study every element of the church band. In seventh grade, he picked up piano as an elective. His parents eventually bought him a keyboard and guitar, and he wrote music of his own at a prolific pace. He gained initial traction as an artist on YouTube, where he shared popular covers such as Shiloh Dynasty’s “I Miss You” and XXTENTACION’s “Wing Ridden Angel.”
Around the same time, he joined the Lonely Music collective and teamed up with Italian producer Kina to create “Get You To The Moon.” The track initially took over TikTok before tallying north of 1 billion streams and earning a platinum certification from the RIAA. Since the track’s explosion, he’s had several more songs generate tens of millions of Spotify streams, such as “I’m Not Enough and I’m Sorry,” “You Don’t Want Me Anymore,” “Say Goodbye” and “you never meant it” [with Skinny Atlas & cøzybøy].
2022 saw Snøw drop his debut album, I Smoke To Cope, inciting widespread acclaim. Billboard featured “Blaming Me For Us” on its “R&B/Hip-Hop Fresh Picks of the Week” column, proclaiming: “Snøw masterfully captures the blurry line between love and habit, over moody guitar and sharp-hitting percussion.” while Vanyaland noted, “The song spins Snøw’s signature sad boy demeanor into unshaken conviction.” In the album’s wake, he launched his first tour, in support of Powfu.
For as much as Snøw pulls together various vibes, everything revolves around his keen sense of empathy.
“I’m taking negativity and turning it into something positive through creating songs,” he leaves off. “I want you to know you’re not the only one going through shit.”
Written by Rick Florino