Montreal Goth-Folk Artist Flower Face Releases Final Single “If I Beg You”; New Album ‘Girl Prometheus’ Out 11/1

Tomorrow, Montreal goth-folk artist Flower Face unleashes “If I Beg You,” the final single from her forthcoming album, Girl Prometheus, out November 1 via Nettwerk Music Group. It’s another chapter in “the kind of heartbreak that nearly kills you,” and it’s a story usually left off the page. Ruby McKinnon told Stereogum that writing about breakups is hard because it can feel “almost embarrassing,” but that writing this new record kind of saved her. She wrote it out of that need to survive, not for anyone’s approval. Ruby shows us the good, the bad, and the ugly in a brave, cathartic effort. Listen to “If I Beg You” on all digital retailers, tomorrow (here).

“If I Beg You” plays out in two parts—the first yearns for an outcome that can never be, and the second finds Ruby taking her power back, sonically and personally. “I knew ‘If I Beg You’ was going to be the last song because it felt like the turning point,” Ruby says. “I built this really beautiful, incredible, inspiring life that I would never give up to go back to what I had before. It starts out sounding like a tape disintegrating, like, audibly falling apart. Then the big part comes in, and it’s this moment of triumph and healing.”

Accompanying the track is its official music video, shot on 16MM and co-directed by Flower Face and Boy Wonder. It stars Ruby’s best friends—the girls who helped her heal from the breakup that inspired the album. In it, Ruby soon finds herself a runaway bride, escaping her old life and starting anew with a purgative karaoke session. 

Flower Face is excited to bring her new album to life at a special release show in Montreal on October 30th at Bar Le Ritz. For details and ticketing information, visit https://www.flowerface.com/.

WATCH + SHARE “IF I BEG YOU” OFFICIAL MUSIC VIDEO
https://youtu.be/83LYvWHJ-gY

Girl Prometheus is the follow-up to 2022’s critically acclaimed album The Shark In Your Water, and sees songwriter Ruby McKinnon explore the elements of grief in a cathartic and rapturous way – while she touches on the devastatingly sad she also reflects on why these intense emotions can make us feel the most alive.

Flower Face also dropped her new “Loveline” Podcast where she takes voicemails and emails from fans looking for advice on life, love, family, work, and any other topic that comes up. Find the first three episodes of the Loveline podcast on YouTube and Spotify!

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Few album themes are as universal as heartbreak, but Montreal goth-folk singer/songwriter Flower Face (Ruby McKinnon) has reinvented the form on her utterly raw, beautifully bittersweet new project, Girl Prometheus. Even better, heartbreak has propelled Ruby into a new, prolific phase of creativity; Girl Prometheus is only the beginning.

A multi-hyphenate artist, Ruby McKinnon is known for creating melancholic folk music with a bedroom pop heart. Taking inspiration from her own vertiginous life experiences, alongside such varied sources as Lemony Snicket’s Series of Unfortunate Events, Jesus Christ Superstar, the oeuvre of Mads Mikkelsen and her dog Ziggy, Flower Face’s musical testimonials recall the jagged emotion of Bright Eyes while conjuring the ethereal ecstasy of a fresh wound.

Following 2022’s critically acclaimed The Shark In Your Water, Girl Prometheus showcases 11 new tracks that each, in their own way, celebrate Ruby’s survival and revival. Whispered, acoustic moments intertwine with cinematic, room-filling compositions to form an album that is as intensely personal as it is relatable. 

After experiencing a shocking breakup, Ruby started writing more than she had ever before—to the point where writing itself took on new meaning. “This year I’ve been writing in a way that feels transcendent,” she says. “This sounds cliché, but it’s almost like finding religion. For the first time, I dove headfirst into creation and let everything else go. It’s been like constant revelations, it’s overwhelming but it’s beautiful. It’s become less of an ephemeral thing that just seems to happen to me sometimes and more of a tool for survival. I’ve realized that to me, my writing is paramount—it’s the only thing that matters. As long as I have that, I’m okay.”

Produced by Marcus Paquin at Studio PM in Montreal and partially recorded offsite at a secluded lake house, Girl Prometheus as a title started out as a joke after Ruby and some friends went to the movies to see Oppenheimer. “There’s a quote at the beginning: ‘Prometheus stole fire from the Gods and gave it to man; for this he was chained to a rock and tortured for eternity,’” Ruby says. “My friends would say, ‘You’re like Prometheus if he was a girl, because you’re being chained to a rock and tortured for eternity by your love. You stole love from the gods, you brought it to a man, and now you’re being tortured eternally.’”

Girl Prometheus might be suffused with pain, as its author fought to process an unexpected life shift, but it emerges victorious. Flower Face has grown new roots, and they are stronger than ever.