Montreal Goth-Folk Artist Flower Face Announces Heartbreak Album ‘Girl Prometheus’ Out 11/1; Shares “Valentine”

Today, Montreal goth-folk artist Flower Face announces an album for anyone who’s suffered from “the kind of heartbreak that nearly kills you.” Girl Prometheus is the follow-up to 2022’s critically acclaimed album The Shark In Your Water, and sees songwriter Ruby McKinnon explore the elements of grief in a cathartic and rapturous way – while she touches on the devastatingly sad she also reflects on why these intense emotions can make us feel the most alive. “Valentine” is the latest offering, perhaps her most face-to-face battle with the pain. Listen to Valentine on all digital retailers (here). 

“It’s the one where I sort of rip my heart out of my chest and present it to the world on a plate, weak and bleeding and bare,” she says. The lyrics are cutting and direct: I love you so deeply / you hurt me so bad / I’m all out of poetry / you made me so sad.

This week, Flower Face also dropped her new “Loveline” Podcast where she takes voicemails and emails from fans looking for advice on life, love, family, work, and any other topic that comes up! Episode 1 of the Loveline podcast is out now on YouTube and Spotify! Ruby recaps: “my beautiful friends gabi and kyra join me to answer your questions about growing up, five year situationships, starting an artistic career in the world of AI, why you shouldn’t be friends with your ex, and more.”

“Valentine” follows recent single “Cat’s Cradle” which will appear on her new album Girl Prometheus due out November 1st via Nettwerk. The accompanying video was co-directed by Ruby McKinnon and boy wonder. “This is the next in a series of videos that all exist within the same visual universe, each one its own dreamscape in a kind of strange liminal space, each representing a moment/phase of heartbreak,” Ruby explains.

Watch & Share Flower Face “Valentine” Official Music Video Here:
https://youtu.be/TMX6WvZhXgM

Few album themes are as universal as heartbreak, but Montreal goth-folk singer/songwriter Flower Face (Ruby McKinnon) has reinvented the form on her utterly raw, beautifully bittersweet new project, Girl Prometheus. Even better, heartbreak has propelled Ruby into a new, prolific phase of creativity; Girl Prometheus is only the beginning.

A multi-hyphenate artist, Ruby McKinnon is known for creating melancholic folk music with a bedroom pop heart. Taking inspiration from her own vertiginous life experiences, alongside such varied sources as Lemony Snicket’s Series of Unfortunate Events, Jesus Christ Superstar, the oeuvre of Mads Mikkelsen and her dog Ziggy, Flower Face’s musical testimonials recall the jagged emotion of Bright Eyes while conjuring the ethereal ecstasy of a fresh wound.

Following 2022’s critically acclaimed The Shark In Your Water, Girl Prometheus showcases 11 new tracks that each, in their own way, celebrate Ruby’s survival and revival. Whispered, acoustic moments intertwine with cinematic, room-filling compositions to form an album that is as intensely personal as it is relatable. 

After experiencing a shocking breakup, Ruby started writing more than she had ever before—to the point where writing itself took on new meaning. “This year I’ve been writing in a way that feels transcendent,” she says. “This sounds cliché, but it’s almost like finding religion. For the first time, I dove headfirst into creation and let everything else go. It’s been like constant revelations, it’s overwhelming but it’s beautiful. It’s become less of an ephemeral thing that just seems to happen to me sometimes and more of a tool for survival. I’ve realized that to me, my writing is paramount—it’s the only thing that matters. As long as I have that, I’m okay.”

Produced by Marcus Paquin at Studio PM in Montreal and partially recorded offsite at a secluded lake house, Girl Prometheus as a title started out as a joke after Ruby and some friends went to the movies to see Oppenheimer. “There’s a quote at the beginning: ‘Prometheus stole fire from the Gods and gave it to man; for this he was chained to a rock and tortured for eternity,’” Ruby says. “My friends would say, ‘You’re like Prometheus if he was a girl, because you’re being chained to a rock and tortured for eternity by your love. You stole love from the gods, you brought it to a man, and now you’re being tortured eternally.’”

Girl Prometheus might be suffused with pain, as its author fought to process an unexpected life shift, but it emerges victorious. Flower Face has grown new roots, and they are stronger than ever.