Max Frost Returns With Heartbreaking Single “Creep Back;” Signs to Nettwerk
August 18, 2023 BY Jason Currell
Austin-born, Nashville-based multi-instrumentalist and lyrical architect Max Frost announces his signing to Nettwerk with heartbreaking new single “Creep Back.”
Max’s captivating energy courses through the music. A thumping upright piano melody sets the tempo as a slick bass line and bold beat move in lockstep with one another while Max’s hypnotic high register takes hold on the hook.
“When I wrote it, I had been living in isolation at the cusp of the pandemic freshly after a breakup,” he recalls. “Despite all kinds of distractions, tours, and good things happening in my life, this person just remained a fixture in my mind. It came to a point where I accepted it might never change. I was at the end of a session where we hadn’t gotten much. We were having some wine and a conversation about those one’s that got away. And my friend said ‘you know it’s just funny how even years later those good ones can just creep back in there.’”
He continues, “I lived with many versions of it for a few years and struggled to see a way to pull it together as a production. I finally had a bit of a breakthrough with drying things out and using more of a heavy bassline. Luke Niccoli came in at the end and tied the whole thing together.”
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Max grabbed a guitar at the age of eight and never put it down. He achieved his first taste of virality with singles “White Lies” and “Adderall,” paving the way for his full-length debut Gold Rush in 2018. The standout “Good Morning” scored a slew of syncs, including Pepsi, ESPN, CBS, Shameless, Grey’s Anatomy, The War With Grandpa, and American Idol. He emerged as the rare presence who could share the stage with artists including Gary Clark, JR. and Fitz and The Tantrums or Panic! At The Disco and Twenty One Pilots. Between packing headline shows, he delivered show-stopping performances on Good Morning America and Live! With Kelly and Ryan. He even found himself in the studio with none other than Sir Elton John. His sudden TikTok stardom (500k followers) also shines a light on a different talent of Max’s charming, idiosyncratic use of short-form content, personality, and pure musical talent.
2022 saw him elevate again with the Flying Machines EP. Atwood Magazine praised the latter as “a freshly independent, free-spirited return that soars with irresistible energy, unbridled passion, and intimate, captivating wonder,” while American Songwriter applauded his “playful, poignant psychedelic pop fusion.” In the wake of the project, he escaped Los Angeles and put down roots in Nashville. Stay tuned for more music from Max Frost soon.