Mallrat’s “For Real” Featured In Latest Google Ad
June 16, 2017 BY Nettwerk
Mallrat‘s track “For Real” from her debut EP Uninvited (out now via Nettwerk Records) is prominently featured in the latest Google Pixel commercial, celebrating Pride month.
Mallrat is the Hannah Montana of the rap game. Australian newcomer’s debut EP Uninvited features Spotify & blog favorites, collecting over 9 million plays on Spotify, and support from tastemakers Lorde, Chloe Moretz, BBC’s Zane Lowe, KCRW, NME, Triple J, Noisey/Vice, Kitsune and many more, with several #1s tracks on Hype Machine “Most Popular” chart.
Mallrat shot to attention as a 16 year old with her incredible indie hip hop/electronica/pop-rap hybrid track “Suicide Blonde” gathering praise from the good folks at Triple J and international tastemakers like Hilly Dilly, Pigeons and Planes, Pilerats and many others. Next up for Mallrat was “Sunglasses,” with just the right combination of tropical electro sounds, darkly skewed rapping and an incredible summertime chorus. And then at 17, Mallrat dropped her debut EP and new jams “Inside Voices,” “Uninvited,” “Tokyo Drift” and “For Real” landed at the top of Hype Machine, while setting new benchmarks in combining surgical insight, blissful melancholy, and indie pop sensibilities.
It’s a unique slice of modern nostalgia, with a lyrical maturity way beyond her years. Mallrat delivers bittersweet records layered with danceable, relatable disconsolation.
“There’s a new anti-in-crowd anthem on the block: “Uninvited,” an infectious electro-pop gem from Australian newcomer Mallrat” – Vice’s NOISEY
“More like the mix of downcast beats and sculpted melodies that Charli XCX was toying with on her early mixtapes.” – Idolator
“The 16-year-old Aussie pop/rap/electro hybrid Mallrat makes fun, flirty jaunts on a sliding spectrum of singing, sing-song rap, and rapping.” – Stereogum
“The diverse collection is unified by the 17-year old’s razor sharp lyricism” – Rolling Stone (Australia)
“While there’s an innocent infliction to her voice, it certainly suits the catchy, feel-good vibe of the production, making “Uninvited” arguably Mallrat’s best single yet.” – Indie Shuffle
“Mallrat really has it all and is most certainly going to be one to watch.” – The Music (Australia)
“She is the self-proclaimed “Hannah Montana of the rap game” and it shows.” – Urban Outfitters
“Brisbane’s teen star MC” – i-D Magazine
“We suspect that it’s only a matter of time until people become familiar with her track here as a certified cult hit.” – Hilly Dilly
“Suicide Blonde” shows off two skill sets: an angelic voice and charming, leftfield delivery.” – Pigeons & Planes