Jaguar Jonze As Part of Spotify EQUAL; Watch “Little Fires” Video
February 17, 2022 BY Penny Palmer
Australian singer, producer, songwriter, and multimedia artist Jaguar Jonze (real name Deena Lynch) has been selected by Spotify to be part of this year’s EQUAL campaign. Jaguar Jonze appears on Spotify’s Times Square Billboard as part of the global initiative.
“I want my music to resonate with people around the world who are fighting for something bigger than they are or allowed to be. It’s a reminder that we’re not alone and that no matter where we come from, we can smash through the glass ceilings. Every tiny fire can be fanned into a blaze of reckoning,” says Jaguar Jonze.
Last year, Spotify launched EQUAL to promote gender equity and highlight influential female creators. “…nothing short of a manifold visionary” (Flaunt), JaguarJonzehas become a public vessel for change and accountability in Australia’s #MeToo movement. In honor of her advocacy to raise awareness on discrimination and abuse within the music industry and pushing practitioners to operate in a safe and respectful environment, Jaguar Jonze was awarded the Triple J Done Good Award, AIR Outstanding Achievement Award, and named one of the 21 Most Inspiring Women of 2021 by Vogue Australia. Jaguar Jonze continues her advocacy work, including the group that commissioned the Music Industry Review of sexual harm, sexual harassment, and systemic discrimination in the contemporary Australian music industry and recommendations for reform. As best described in her own words, “the heat that is picking up and fanning those tiny fires into a blaze of reckoning” (Billboard).
Out now, Jaguar Jonze shares the official music video for “Little Fires,” which captures a newfound vulnerability that embodies resilience, sacrifice, and remaining strong for those around you. Written by Jaguar Jonze, PJ Harding(Noah Cyrus, Ruel), and LouisSchoorl(Jessica Mauboy, Kate Miller-Heidke, Kesha), Jaguar Jonze says, “Little Fires is a reminder about where we’ve come from, what we are fighting for, and what we can achieve when we work together. And it’s a reminder that we are not alone.”
Watch The Official Music Video For “Little Fires” HERE:
“Little Fires” is out now via Nettwerk Records and available at all digital retailers here: https://jaguarjonze.ffm.to/littlefires.
About Jaguar Jonze:
Jaguar Jonze and its adjacent projects, the narrative illustration project Spectator Jonze and the gender-subverting photography project Dusky Jonze are powerful ways Deena Lynch has always processed her most intimate vulnerabilities while empowering others to do the same. Deena’s meticulously realized work has earned her the partnerships with brands like Christian Louboutin, Reebok, BMW, Obey, and Stüssy, and critical praise from flaunt, PAPER, V Magazine, VICE, Refinery29, Vogue Australia, Marie Claire Australia, and more. Recently highlighted as a BBC Radio 1’s Future Artist, Jaguar Jonze is globally recognized for her commitment to confronting social ills and breaking stigmas.
What The Press Is Saying About Jaguar Jonze:
“Explosive and cinematic” – Paper Magazine
“One of music’s rising acts we’re most excited about” – Just Jared
“A genre-exploding centerpiece” – American Songwriter
“Jonze assumes complete control over her narrative and voice” – V Magazine
“Jaguar Jonze dials up the drama and danger” – Refinery29
“Deena Lynch (aka Jaguar Jonze) is nothing short of a manifold visionary” – FLAUNT
“It’s thanks to art and music that Deena is now, to put it one way, straight-up killing it” – VICE
“…some queen shit…” – Wonderland Magazine
“Jaguar Jonze’s enviable ability to effortlessly saunter between genres and a range of influences, blowing down the barriers as she rattles on with primal energy. A multi-faceted artist, Lynch also has a digital illustration and photography creative endeavors that subvert and challenge” – Line Of Best Fit
“To sum up the creative explosion that is Deena Lynch into a neat little elevator pitch would have even the most qualified of journalists in tears.” – Tone Deaf
“We don’t even have words for how good Jaguar Jonze’s set was (which is problematic considering we’re journalists and writing is literally how we pay our bills) – Industry Observer
“…the video boasts a Tarantino-esque dance-off, all bathed in an unsettling red…It matches the intoxicating song…we can’t wait to see what this exciting artist does next” – Cool Accidents
“Jaguar Jonze, if you’re reading this, please tell us your secrets. You’re a downright goddess of a human”– Left Bank Magazine
“Lynch has already demonstrated that she is one of the great young storytellers in the business”– The Revue