Ivor Novello-nominated singer-songwriter Elina releases latest single “Apologize”; Signs to Nettwerk

May 26, 2023 BY Jason Currell

Swedish singer-songwriter and Ivor Novello-nomineeElina, is thrilled to release her latest single, Apologize, following a string of releases in 2023. Set to be released on May 26th this resilient track serves as the first release from her debut album ‘Whatever Happens Now’, scheduled to drop on October 27th via Nettwerk.

Delving into the depths of Apologize’, Elina fearlessly navigates terrains of personal growth. Through her poignant lyrics, she sheds light on the transformative journey of letting go of those who fail to appreciate one’s true value, steadfastly refusing to apologize for not meeting someone else’s expectations. Elina’s music embraces the rawness and authenticity of human emotion, channelling them through her heart-rending, folk-inspired organic pop sound. With delicate storytelling, she unveils the vulnerability and uncertainty that make us beautifully and unapologetically human.

Talking about her forthcoming album, Elina states that it “… is about closing a chapter. Over the past several years I’ve learned a lot about acceptance and about letting go of resistance. There’s this glimpse of hope and peace to these new songs which I think comes from a lot of positive change within.”

Nurtured in a small Swedish village embraced by the serene Scandinavian forests, she derives her boundless energy from this idyllic setting. Her artistic journey is influenced by the rich tapestry of ‘60s and ‘70s pop-culture icons, including the likes of Joni Mitchell and The Mamas & The Papas, while also drawing inspiration from the evocative contemporary soundscapes crafted by bands like The Paper Kites. These diverse influences converge to shape her unique musical expression, weaving a captivating narrative that resonates with audiences worldwide.

Elina’s musical talent has garnered widespread acclaim, earning praise from influential tastemakers such as WonderlandCLASHThe Line of Best Fit, and When The Horn Blows. Her remarkable second single, ‘Here With Me’, even secured a notable sync on US network show, The Bold Type. Since her debut five years ago, Elina’s music consistently graces the top charts on The Hype Machine, whilst amassing a devoted global fanbase of 1.3 million monthly listeners that have streamed her music well over 300 million times.

Elina launched her artist career in April 2018, but her rise to celestial glory began as a songwriter, having co-written the multi-platinum 2016 single ‘Sexual’ for NEIKED, and having penned songs for Zara LarssonAstrid SMaroon 5, and SZA, amongst others. As a testament to the strength of her songwriting, Elina has been adorned with nominations for several awards in her native Sweden, including nominations at the prestigious Denniz Pop Awards in 2015 and 2018, and in 2017 she claimed the title of ‘Song of the Year’ at the Swedish Publishing Awards.


‘Apologize’ out May, 26th, 2023

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