Grizfolk Returns With New Single “Money”
August 13, 2020 BY Nettwerk
Alternative rock foursome Grizfolk return with new single “Money,” a cool blend of harmonica-led Delta hip-stomp and twinkly barroom keys replete with a catchy-as-hell chorus and refrain (“What would you do for the money?”) as epic as anything the band has released. The song, along with its music video, are the first taste of what’s to come from the band’s upcoming EP release, details tba.
The band says, “‘Money’ is about finding purpose amidst the chaos and pursuing it to the ends of the Earth. If life is short and can end at any moment’s notice, then why spend it chasing something that doesn’t serve your hearts fullest intention? Big dreams weren’t born to die. Keep moving.”
Watch/Listen + Share “Money” Here:
The music video was conceptualized and directed by Lu Johnson, who also happens to be the wife of Grizfolk drummer Bill Delia. She explains, “We’d been using quarantine to experiment with new creative mediums. That’s sort of how I got into shadow puppets. At the same time, the band was recording and mixing the new music, so I was hearing ‘Money’ all the time, and one day it clicked. I wanted to use shadow puppetry to tell the story of the band traveling through the desert, through old western towns, playing gigs and getting into trouble. To make it feel even more personal, I added in a few ‘Easter eggs’: the profile of our antagonist cowboy, is Ryan Williams, close friend and touring bass player for Grizfolk. The bartender is their longtime manager, Rico Csabai, and the femme fatale is… me. (What can I say? I’ve always wanted to be in a music video).
I made everything in our Los Angeles apartment, and because of Covid, we didn’t want to expose anyone to a person they hadn’t likely been around during quarantine. We opted to film it in a friend’s garage instead of renting a studio space and ended up with the best puppeteers of all. Bill and Seb (of Grizfolk) stepped up in a real way, and it’s them you see puppeteering a ton of this. They were old pros. It was an amazing experience. My partner, Ryan Elwell, produced, shot and edited this video, and we’re stoked on how it all turned out.“
Based in Los Angeles and Nashville with roots in Sweden, Grizfolk burst onto the scene in 2014 with their debut EP, From the Spark, followed by the 2016 full-length Waking Up The Giants. Their catchy blend of electronic-tinged folk rock and pop styles caught the ears of fans around the globe, and Grizfolk quickly amassed millions of streams and listeners from all corners of the world. However, as their name grew, the band — Adam Roth (lead vocals, guitar), Sebastian Fritze (keys and vocals), Fredrik Eriksson (guitar), and Bill Delia (drums) —soon began to face demons and dilemmas of varying shapes and sizes, from alcohol dependence to interpersonal and familial problems to romantic relationship breakdowns and beyond. But just as their music was providing joy and escape for their fans, the bandmates realized that in songwriting lay their own redemption and deliverance, and that by flocking together they could endure to create positive, hopeful sonic messages to save themselves in the process.
In 2019, Grizfolk returned with Rarest Of Birds—12 tracks that delivered a nostalgic, summertime feel with the foursome embracing more organic instrumentation in lieu of previous synth heavy sounds. They’ve spent the last number of years touring the world, from headline shows to supporting Bastille, X Ambassadors, Twenty One Pilots and Andrew McMahon in the Wilderness, to festivals like Firefly, Hangout Fest, BottleRock and Voodoo.
Stay tuned for more news on the band’s forthcoming EP.