Graeme James Shares Vintage Music Video For “The Difference”

August 8, 2017 BY Nettwerk

New Zealand singer/songwriter Graeme James has shared a new music video for his latest song “The Difference.”  For the video, Graeme spent countless hours sifting through archival film from the 1920’s and 1930’s, making for a truly fun and somewhat outrageous video filled with imagery that accentuates his trademark layering and foot stomping energy. Watch it below.

Graeme has built a large and loyal fan base throughout New Zealand with his captivating live shows and unique folk style, performing with the aid of a loop pedal to layer electric violin, guitar, bass, baritone ukulele, mandolin, harmonica, percussion, and beatboxing in his one-man-band sound.

The past 12 months have been a whirlwind for Graeme, who self-released his debut album News From Nowhere in September 2016, which peaked at #3 on the New Zealand album chart, #26 on the Top 40 album chart and was a finalist in the 2017 Vodafone Music Awards for NZ Folk Album of the Year. His breakout singles, “Alive” and “One + One,” have racked up over 3 million plays between them, and “Alive” placed second in the singer songwriter/folk category of the international songwriting competition Unsigned Only. 

Graeme spent the better part of a year touring in support of News From Nowhere, including a string of sold out shows across New Zealand as well as a summer of national and international festival appearances, cementing his reputation as a captivating live performer and recording artist.

Stay tuned for more news from Graeme James.