cehryl Shares Video For “Superbloom”

October 20, 2020 BY Nettwerk

Today, indie artist cehryl unveils the visuals for her dreamy, almost hypnotic, new single “Superbloom” about the hazy unfolding of a doomed relationship.

The new video places the vocalist in a telephone booth, where she becomes surrounded by a collage of surreal, vibrant images. As “all the flowers turn to mold,” cehryl leaves the booth behind, though the vestiges of the relationship follow her in the lingering imagery. Carrying the last flower, she eventually finds the strength to let it go. 

Hear + Share “Superbloom”:

The singer-songwriter and producer has spent the past year working on new music to follow her debut album Slow Motion. In August, she shared the first taste of new music with the track and video for “Moon Eyes” which The Wild Honey Pie said channeled “the effortless sincerity of jazz standards of yore.

Following high school in the UK, cehryl came to the United States from Hong Kong to attend Berklee College of Music in Boston and post-college found herself in Los Angeles forming a tight-knit scene with friends Zack Villere, Mulherin, Dijon, Alex Szotak, and Soft Glas. “Moon Eyes” and single “Hide n Seek” (watch the new video for it now) follow her buzzy 2019 debut album Slow Motion which garnered her praise from Paper, Earmilk, i-D, Complex and more. After tours with Still Woozy and Ravyn Lenae she was slated to be on the road this summer opening for Jeremy Zucker in the U.S. and for Cavetown this fall. Both tours are on hold due to Covid-19 precautions for now.