Boxed In Share Video For “Forget”
August 30, 2016 BY Nettwerk
“DIY but high def, super pop but super cool. This London quartet are killing it.” — Noisey
“‘Jist’ is a punchy electronic track featuring looping vocals, a swelling undercurrent of rumbling synths, and a shiny keyboard melody…” — Stereogum
“Melt finds Boxed In surging forward, imbued with a rare confidence and a real sense of daring.” — Clash
“The London four-piece impress most with upbeat, club-leaning efforts…the album’s percussive moments are perfect for sunny festival slots.” — Mix Magazine
London quartet Boxed In share the new video for single “Forget” from their upcoming album Melt (September 23rd). “Forget” is the follow up single to “Jist,” which upon its release was immediately added to the UK’s prestigious BBC Radio 6 Music Playlist and received regular plays across Radio 1.
Watch The Video For “Forget” Here:
The new video is the perfect companion to the brooding electronics of “Forget,” a track that wrestles with how much your conscience will let you move forward from a period of life you’d rather leave behind. It sees Boxed In team up once more with director Wayne McCauslin, who also produced the video for “Jist.” Oli Bayston, the brainchild behind Boxed In, comments, “After the incredible job Wayne did on the ‘Jist’ video, I was really excited to have him on board for ‘Forget’ as well. When he told me that we’d be filming in an abandoned chemical factory in deep Eastern Berlin, dodging security as we went, that was the tipping point.” McCauslin addes, “Before I’d even heard ‘Forget,’ I wanted to make something that sourced from my initial feelings – that excitement and buzz you get when you first hear a track. And when I finally heard it, the visuals just flowed out like Oli had shook the bottle before giving it to me.”
Warmly inviting yet coolly controlled, the 11 songs across Melt are experimental, infectious, yet richly detailed: co-produced with Dan Carey, and with the accent on midtempo art ache. Putting a fresh spin on ‘70s krautrock, ’80s synthpop and ‘90s house and techno, there is a pulsating sense of positivity that runs throughout; capturing a young man at a transitional stage, preparing to enter the next, more mature phase of his life.