Comprised of three young siblings, (twins, Noa (guitar) and Naomi (bass), alongside their drummer sister Nataja), Velvet Volume have been creating a ripple across Denmark and beyond in the last few years with their sell-out energetic live gigs and a sound that recalls Veruca Salt, The Donnas and even a dash of Sleater-Kinney in the vocal range. Their debut studio album Look Look Look! was released back in 2017 to great critical praise in their native Denmark, featuring catchy, riff-tastic, no nonsense rock tracks like "Fire," "Leap into Heave," "Runnin’ Wild" and "I Think I Need You."
We need to go back in time to really understand what Velvet Volume are all about. They grew up on The Rolling Stones, Jimi Hendrix, David Bowie, Siouxsie & the Banshees and later on, Jack White, George Michael and Haim became huge inspirations for them. In 2013, they wrote to a number of Danish festivals asking them to book their band. At that time, they didn’t really have any songs, and had not played live yet, besides the occasional family-events. But one festival took the plunge, Grimfest in Aarhus. The three musicians showed up with their gear and nothing but a bag full of cables… but something happened when they took the stage. People started gathering around the front of the stage and actually listened. "It felt very natural to us", says Velvet Volume when looking back on that very first festival show.
Velvet Volume started as a band through sisterhood, mutual interests and the need to start making music. "It was very natural for us to play the rock genre, there’s something in its simplicity and brutality that made it very honest to us” they explained. "There are so many versions of that genre and things you can explore and evolve. It just really worked out for us, only to be a three piece band, limited but still fully in control of everything."