Alt-pop artist Kevitch shares new single “Don’t Let Go” + Announces Debut EP via Nettwerk
March 17, 2023 BY Sean Kayden
LA-via-Philadelphia alt-pop artist Kevitch arrives with her new single “Don’t Let Go” along with its Zach Sulak (Fousheé, Duckwrth) directed music video. The release of “Don’t Let Go” is accompanied by the announcement of Kevitch’s soon-to-be-titled debut EP out June 23rd via Nettwerk.
In “Don’t Let Go,” Kevitch’s lilting vocals feel like a velvet hallucination on a dark beach. Intoxicating and entrancing, the dreamy, R&B-tinged effort glides over a plush resonance. Beginning with a delicate guitar and subtle drums, “Don’t Let Go” blossoms into a soundscape capturing pure bliss. “Don’t Let Go” evokes the embodiment of unconditional love as a special yet sometimes, fleeting experience. The duality of unconditional and fleeting may not go hand in hand, but Kevitch’s hope is to hold onto this sensation without it ever completely fading away.
Kevitch reveals this of the track,
“‘Don’t Let Go’ plays off my last single “Secrets” with the idea that now I’m fully immersed in this human without anyone knowing how deep it runs. I’m running through the motions of being in love and it’s this idea of being in your own little world with this person, feeling both excited and hopeful of the possibilities.”
WATCH + SHARE “DON’T LET GO” MUSIC VIDEO
Kevitch shares this of the music video,
“For this video, I wanted to stay true to myself with the VHS/DIY aesthetics. I like how the visuals feel relatable and not overly produced. ‘Don’t Let Go’ is more upbeat and happier than my other songs, and I wanted to visually present that. I love how we incorporated the beach alongside flowers and palm trees because those visuals give off this wild and free feeling that is behind the song’s overarching themes.”
On the previous single “Secrets,” Kevitch’s languid voice drapes itself luxuriously over chill beats, asking repeatedly, “Can you keep a secret? Tell me that you mean it.” The track elicits a sort of blissful nostalgia, featuring smooth layered vocals and a lush soundscape. The narrative alludes to that one-of-a-kind romantic connection that comes out of nowhere, but it’s Kevitch’s songwriting that triggers intense vulnerability that’s bound to her dense yet roomy sonic cadence.
Kevitch is re-introducing herself to the world as a reluctantly lovesick romantic in her untitled debut EP this summer. “I’m excited about this EP because it has a magical and hopeful feeling,” shares Kevitch. “I played with a few different genres in this project, incorporating R&B, pop, and lo-fi influences. This EP surrounds the evolution of a relationship when you first meet someone and the emotions that come with that. It then segues into the demise of that relationship and how we cope with those aftermath feelings.”
“Don’t Let Go” is available at all digital retailers here:
2. Don’t Let Go
3. Satin Sheets
4. Hate Me (feat yaeow)
After releasing a pair of esoteric singles in 2020 and 2021 that reached over 27M streams, the Philly born-and-raised lo-fi R&B artist, born Lindsey Kevitch, reemerged in February with her single “Secrets.” Such as the title itself, Kevitch has proven that she knows a lot about secrets – as she has kept details surrounding her identity and artistry mostly private. With 136K+ Instagram followers and solely focused on her craft, Kevitch is ready to reveal a slew of chill-pop anthems, which will culminate in her debut project later this year.
The atmospheric body of work will also include her two past releases, “Sunrise,” which has generated over 24.5M streams and “IDC,” which has amassed 2.6M streams and was featured in Spotify’s Chill Vibes playlist. “Sunrise” and “IDC” offer heavenly previews of what’s to come with Kevitch’s future releases as she evokes celestial imagery and passionate scenes that leave opportunities for the listener’s imagination to wander.
Living in Philadelphia, New York, and Los Angeles, Kevitch has been steeped in some of the most creative communities from a young age. Currently based in Venice, California, Kevitch had attended New York City’s The New School for their acclaimed Jazz Studies program, but her initial music career was quickly detoured by pursuing other creative endeavors. Kevitch is no stranger to going against the grain and going with her instincts instead. With having full creative control of what she makes, Kevitch has found greater clarity about her purpose as an artist and a self-understanding she hopes might ultimately imprint upon her listeners.