October 21, 2022 BY Jason Currell

Today, LA/London based alt-pop artist Abby Sage shares her sophomore EP The Florist via NettwerkThe Florist EP represents a dynamic shift, an evolution in Abby Sage’s artistry. The 5-track collection is fueled by Sage’s love for character sketches, with each song becoming a tiny play or narrative. The songs off The Florist gently flow through the different phases of early adulthood—from the uncertainties and complexities of daily life to those moments of pain and joy that shape us in who we are and who we want to become.

Abby Sage shares this about her EP, “‘The Florist’ I leaned heavily into a ‘fly on the wall’ mentality. I was spending a lot of time alone but surrounded by many people in transit. I wrote the project with others in mind; others and their experiences and stories, particularly struggles people face through the various stages of life. For example, ‘Pool Party’ really zeroes in on moments of youth feeling unprepared, overwhelmed, and a bit out of sorts. To contrast this, I included a conversation I had with my Nanna (the interlude “Irene”) where she speaks on the troubles she faces and her overarching feeling of falling behind, regarding technology in particular. I think we really glorify youth and there are a lot of pieces of work out there that focus on ‘firsts,’ such as first love, first heartbreak etc. My Nanna really inspired the project because I wanted to get both sides of the timeline. The beginning and the end, that’s what I wanted to capture with The Florist.”

Brand new track “High Five” is a celebration of solitude. Co-written with fellow Nettwerk artist, LA singer/songwriter Miya Folick, “High Five” highlights Sage’s reposeful vocals, buzzing alt-pop melodies, and gentle drum beats. “High Five” casually blends nostalgic fueled lyricism with sonically trippy vibes. “‘High Five’ came to me when reflecting on the importance of alone time. I’ve always been a more reserved person who enjoys my space and my own company,” says Abby Sage. “I came to the idea of high five as an homage to that. Waking up alone and going to bed alone with all of those special moments in between. It feels like a beautiful secret between you and the morning hours or you and the night. Only you heard that bird sing or that car passed, only you saw the glow of the streetlight. It’s intimate. I don’t think there’s any better feeling than that.”

During Abby Sage’s EP cycle, she released the singles “Backwards Directions,” “The Florist,” and “Pool Party.” These recent tracks received acclaim from BillboardCLASH, The Line of Best Fit, Lyrical Lemonade, Sweety High, Early Rising, and more. Abby was also featured on Spotify’s New Music Friday, Lorem, Fresh Finds, Indie All Stars, and indie pop & chill playlists.

“Backwards Directions” saw Abby Sage continuing to amaze with sheer sonic beauty alongside an earnest vision that draws listeners deeply in. While Abby effortlessly delivers relevant and profound alt-pop songs, she does so in disparate ways, allowing for little comparison and much originality to shine brightly through. The “Backwards Directions” music video is taut and transfixing, showing off Abby’s metaphorical expression through the pairing of her intimate sound and director Aidan Dick’s (they/them) arresting visuals.

Commanded by a pillowy production, deliberately impassive vocals, and a skittering drumbeat, the titl-track single “The Florist” is a depiction of a woman who can bring beauty to the lives of others. Gentle and quiet songwriting is at the forefront, with labelmate Boy Willows providing a hand in co-writing a portion of this beautiful and sweeping track that enthralls with notable and radiant power.

Written during a writing trip to London and produced by British producer duo MyRiot (London Grammar, AURORA, Halsey), “Pool Party” offers up a hazy alt-pop world that ties together nostalgia and the uncertain future. “Pool Party” serves as “a metaphor for kids not being prepared for the world,” says Abby.

Originally accompanied by a music video, director Aidan Dick’s experimental visuals exemplified how many young adults must hide behind an invisible mask to get through the day-to-day runnin’ around that no one prepared them for.

Most recently, Abby Sage opened for Suki Waterhouse at the Velvet Underground in Toronto. She will be supporting fellow Nettwerk artist Vacations in Los Angeles on October 25th and in Pomona, CA on October 26th as a part of their ‘Return To The Wild West Tour.’

“The Florist” EP is available at all digital retailers here:

Abby Sage – “The Florist” EP Tracklisting:

Pool Party

Backwards Directions


The Florist

High Five

Tour Dates:

*Supporting Vacations

October 25th – Los Angeles, CA @ The Fonda Theatre* (Sold Out)

October 26th – Pomona, CA @ The Glass House*

EP Art | Download HERE

More Info:

LA/London-via-Toronto artist Abby Sage has a voice that demands attention. A tender soul with an observational eye, this pop artist seems able to tap into her innermost feelings, all while helping to express the lives of those around her. An empathetic spirit, she recalls the flamboyant theatre of Florence + The Machine, as well as the hushed intimacy of Clairo.

Abby’s mother is British, and a visit to London saw her encounter the production team MyRiot. Real names Roy Kerr and Tim Bran, they immediately saw Abby’s incredible potential, and used their experience – garnered from smash hit sessions alongside the likes of Aurora, Halsey, IDER, and Rae Morris – to help her.

Relocating to London, she would travel on the tube into the studio each day, watching the crowds rush on and off the carriages, wondering where their lives were leading them. “I love music that dives into other people’s minds. Often, it’s only after writing those songs, that I’ve realized how closely connected to me they were. Everything you create is somehow connected to you,” says Abby Sage. Her new EP represents a real shift, an evolution in her artistry. “I feel like a lot of my favorite artists move from project to project. It’s cool to move between those spaces, so you can compare and contrast as you evolve.”

The Florist EP is a follow-up to Abby Sage’s 2021 debut EP Fears of Yours & Minea collection of songs that was just the beginning in showcasing her commanding sound and precarious outlook of the world around herNow that she’s focusing intensely on her future, Abby Sage is ready to speak directly and eloquently to her audience. A rare, rare talent, she’s the quiet voice that speaks an undiluted truth. “Everyone is in motion, whether they know it or not,” she says. “It’s always there, deep inside of us.”