LOVA Strives to be bolder on new single “It’s Alright”

Swedish pop artist LOVA shares her latest single “It’s Alright”, a clear-eyed and unflinching single that challenges the instinct to settle for “fine.” Out today on Nettwerk. Listen here.

Written as a response to the quiet habit of pretending everything is okay, “It’s Alright” confronts emotional stagnation with LOVA’s signature warts-and-all honesty. What begins as a message to a struggling friend turns inward, LOVA calling herself out for doing the same. It’s intimate without being indulgent, direct without being cold.

LOVA explains; “I initially started writing this song with someone close to me in mind, someone who was struggling but kept insisting they were fine. But the truth is, I saw pieces of myself in it too. It’s always easier to recognize unhealthy patterns in others than to confront them in ourselves. Whether it’s about them or me, the story is the same – someone smiling through their sadness, convincing themselves they’re happy, until they start to believe it. But this song is here to let people know: It’s okay to want more.

“It’s okay to dream bigger. The world isn’t meant to be dull and gray when it can be full of color and life. This song is a reminder that the best days are still ahead, and they’ll come when we stop settling and start truly living.”

Produced by Oskar Widén (Dagny, Tove Styrke), the song blends understated instrumentation with LOVA’s quietly powerful vocals, making space for its message to hit clearly.

With over 250 million streams and widespread praise LOVA has become known for crafting smart, emotionally intelligent pop. “It’s Alright” is another step forward.
Stream and share “It’s Alright”
https://lova.ffm.to/itsalright

Music fans will likely know LOVA thanks to her debut EP, ‘Scripted Reality’, which garnered critical praise from international publications including The Guardian, Idolator and Earmilk. Her breakthrough single, “You Me and the Silence”, was named by radio channel P3 as its most-played song of the year by a Swedish artist, racking up millions of streams thanks to its sharp observational lyrics and brilliantly catchy chorus. At the P3 Guld Awards – Sweden’s equivalent of the BRIT Awards, LOVA received a nomination for Best New Artist, while YouTube Music also heralded her as an Artist to Watch. Her debut album, 2021’s ‘Grown-ish’, cemented her status as a unique singer-songwriter singled out by tastemakers at DIY, Atwood Magazine and American Songwriter. Her attitude-loaded pop bangers – “Dance For The Hell of It” and “Jealous of My Friends” – seemed to augur the rise of stars such as Lola Young, Olivia Rodrigo and Gracie Abrams. 

Almost a quarter of a billion streams later – and in the wake of sold-out shows around Europe, the UK and Australia in support of artists such as Noah Kahan, LANY and Lennon Stella – LOVA is back with her most assured work to date. 

Born into a family of music lovers, LOVA was encouraged to play the piano from a young age. “I was a really shy, introverted kid, and I tended to keep myself in the background, but I had a lot on my mind,” she says. “I needed music as an outlet to express myself, so I learnt a few chords and wrote a few ideas down in my own invented language.” It’s strange that this born artist never harboured ambitions of being a singer: “The more I did it, though, I started to come out of my shell.” She attended music school then, aged 13, sent a song into Sweden’s national music competition, Lilla Melodifestivalen. “I’d never been on a stage until then,” she recalls. “I definitely threw up in the car on the way there!” Yet she wowed the judges with her original song “Mitt Mod” (My Courage) and was sent to represent Sweden at the Junior Eurovision Song Contest. Talk about a baptism by fire.