Montreal Goth-Folk Songwriter Flower Face Returns With New Song + Video “Cat’s Cradle”

Today, Montreal goth-folk songwriter Ruby McKinnon, better known as Flower Face, makes her return with the dark and brooding “Cat’s Cradle.” Exploring the fine line between adoration and obsession, Flower Face’s hushed vocals dance amongst falling melodies from sullen strings and watery pianos. The chorus builds to the sinister line: “Oh no, you don’t know my name / but I would die for you.” Listen to “Cat’s Cradle” on all digital retailers (here).

Speaking about her song “Cat’s Cradle”, she shares, “It’s about obsession, infatuation, and the way these things can be mistaken for love. It’s dangerous, especially if you’re in a vulnerable place, heartbroken, lonely. It can feel so good to fixate on somebody, to let yourself live in a fantasy world especially when the real world doesn’t feel comfortable or fulfilling. You take an outline of a person and fill it with all of your energy and emotion and desire – and it’s destructive, because then you don’t realize how empty it is.”

Accompanying the release is a dream-like music video starring Ruby and co-directed with boy wonder. We see her as a fan-girl browsing through all the gossip magazines, doting on her celebrity heartthrob in her “You’re So Cool” T-shirt, and daydreaming about their storybook romance. The video takes a dark turn when her obsession turns bloody as she sings: “I’m frightened by the world / You’re the only one who turns me on.” Ruby curated the entire production design for the world of “Cat’s Cradle.”

She explains: “In the music video I wanted to let it play out as a dark, twisted story of celebrity worship – because having such an intense crush on somebody can feel that way, especially when you don’t really know them! They can become this beautiful blank canvas where you project all your feelings. I’m guilty of it myself, obviously, which is why I wrote the song. It becomes a really dangerous game when you’re an artist, because it can be such great fuel for art, especially writing. You have to figure out where to draw the line with something that’s inspiring you but also hurting you. It’s something I’m still working on.”

Watch & Share Flower Face “Cat’s Cradle” Official Music Video Here:
https://youtu.be/S7a08-nzpaU

A multi-hyphenate artist, Ruby McKinnon creates melancholic folk music with a bedroom pop heart under the moniker Flower Face. Taking inspiration from her own vertiginous life experiences, alongside such varied sources as Lemony Snicket’s Series of Unfortunate Events, Jesus Christ Superstar, the oeuvre of Mads Mikkelsen and her dog Ziggy, Flower Face’s musical testimonials recall the jagged emotion of Bright Eyes while conjuring the ethereal ecstasy of a fresh wound.

Following 2022’s critically acclaimed album The Shark In Your Water, Ruby experienced a shocking breakup and started writing more than she had ever before—to the point where writing itself took on new meaning.

“This year I’ve been writing in a way that feels transcendent,” she says. “This sounds cliché, but it’s almost like finding religion. For the first time, I dove headfirst into creation and let everything else go. It’s been like constant revelations, it’s overwhelming but it’s beautiful. It’s become less of an ephemeral thing that just seems to happen to me sometimes and more of a tool for survival. I’ve realized that to me, my writing is paramount—it’s the only thing that matters. As long as I have that, I’m okay.”

The seeds for Flower Face’s next project were sewn in a secluded lake house where she partially recorded her ideas before recruited producer Marcus Paquin at Studio PM in Montreal to help bring her inspired new vision to life.

Stay tuned for more from Flower Face…