Peach Luffe (Peach LOO-FEE) is the vision of Toronto-based bedroom pop artist Jong Lee. A classically trained violinist, Lee was born in Seoul, South Korea, and raised in Buffalo, New York. He moved to Canada after graduating from University with a bachelor’s degree in classical music. Known for creating daydream-worthy pop, Jong leans on his classical foundation to build lush soundscapes that transport his listeners. The moniker Peach Luffe was inspired by his love of peaches and the manga One Piece’s main character, Luffy. Jong, a longtime manga fan, resonated with Luffy, a boy who wants to become the king of the pirates and the freest man in the entire sea. Like Lee, Luffy starts the journey alone and, along the way, finds loyal companions with big dreams of their own. It is the same for Lee, who began the project solo in his bedroom during the pandemic and has slowly accrued a full band, numerous collaborators, and his beloved sidekick, Mango the Cat. A prolific songwriter, Peach Luffe has released five EPs, starting with his first, Shimmer, in 2020, and he released his debut album, Everything is Peachy, in 2022. He has received early support from tastemakers like CBC, Atwood Magazine, and Exclaim! and influential playlists like Spotify’s IndiePop and Dreampop. Spotify also selected him for a billboard in Toronto’s Dundas Square for Asian Heritage Month in May of 2023. His single, “Shimmer,” has been synced in Korean advertisements and the 2022 film Swearing Jar.