Four friends formed Datarock on a rainy afternoon under a tree on top of a mountain in Bergen, Norway. It was the first summer of a brand new millennium, and the boys were getting into the groove at an outdoor festival of electronic music. Inspired by the heat of the moment, the boys made a life changing decision and came rolling down the mountainside with a tablet of stone engraved with a single word - DATAROCK. The band describes their sound as “a mixture of musical styles [they] like.” A trio of friends, Fredrik Saroea, Ketil Mosnes and Kevin O’Brien, conceived the group while at a festival in Bergen, and soon hired Tom Mæland. O’Brien and Mæland later left the band, but the duo of Saroea and Mosnes continued the project. The band members list their major artistic influences as Devo, Talking Heads and the Happy Mondays.
The band has released three EPs and their debut album, Datarock Datarock, was released in 2005 in 10 countries on the band’s own label, YAP (Young Aspiring Professionals), receiving favourable reviews, especially in the UK. They made an appearance in Australia’s Triple J Hottest 100 with the single “Computer Camp Love” in 2005, placing at #12. This song was #88 on Rolling Stone’s list of the 100 Best Songs of 2007.
Their song “Fa-Fa-Fa” was featured in a new Coca Cola advert, and is also featured in NHL 08, FIFA 08 and NBA Live 08 as part of EA Trax. It also appears in The Sims 2: Free Time, and The Sims’ video team was asked to create a custom music video for “Fa-Fa-Fa”. Another one of their songs, “New Song”, is featured in Madden NFL 08. Finally, a remix of “I Used To Dance With My Daddy” is featured in Need For Speed: ProStreet and “True Stories” is featured in FIFA 09 and The Sims 3.
Datarock was also featured in an Apple advertisement for the fourth generation iPod Nano. The ad showed the song Fa-Fa-Fa playing on an Orange iPod Nano. The coverart for Datarock Datarock was also shown.
Fredrik Saroea also has solo aspirations and has recorded several individual tracks, including a duet with fellow Norwegian pop-star Annie for the song I Will Always Remember You, which has been included on later presses of the band’s debut LP.