Hadouken! return with their hugely-anticipated second album, ‘For The Masses’, on January 25 2010. The follow-up to 2008’s ‘Music For An Accelerated Culture’, their 100,000 selling debut album, ‘For The Masses’ was recorded in Groningen, Holland with gilded Dutch electronic producers Noisia and is released on Hadouken!’s own Surface Noise Recordings. ‘For The Masses’ is a landmark modern dance-rock album that cements Hadouken!’s reputation as Britain’s most forward-thinking and dynamic young band. “We know what our fans want,” says singer James Smith. “They want it hard and they want it fast. I want this record to sound good over a 1000 kilowatt sounds system or on a Nokia phone on the back of a bus. We don’t want to discriminate. We just want to make immediate contact.”
‘For The Masses’ evolves the edge of your seat meld of twenty ton club rhythms, furious guitars and keen-witted 21st century lyrical journals located on ‘Music For An Accelerated Culture’ by delivering ten tracks that are even harder, even louder, even more rhythmic and even more tightly focused than anything they’ve attempted before, or than anything else on offer by their contemporaries. If an historic comparison was to be attempted, cast your mind back to the earliest, comparatively sketchy works by the likes of the Prodigy or Chemical Brothers. Then recall the impact when each delivered ‘Fat Of The Land’ and ‘Dig Your Own Hole’.. That’s the kind of leap forward successfully maneuvered here. Britain’s next great dance-rock band have arrived.
“I feel like the stars have been aligning for us,” says James. “The Prodigy have come back with a massive hit record. I’ve seen Chase N Status and Pendulum rise to the fore-front. We’re cut from the same cloth as all that but I think we’re doing something really new and exciting with this album. It’s a big, big progression. The time is right for us.”